The craftsmanship involved for each design is why Juliet started this journey. It's exciting, articulate and carefully curated at every stage and as a result, the end product is very special.
The process always starts with painting and drawing - creating that initial, exquisite artwork is key. Juliet's designs are printed using gravure which is a roller process using layered etchings into copper cylinders.
Once the artwork is created, it then becomes a technical process as Juliet’s drawings are separated into these different layers which are then engraved onto separate gravure cylinders. The depth of the engraving determines the strength of the pigment colour, which therefore enables the gravure cylinder to produce multiple tones and detail of just one colour. Several rollers are required for just one design so this is a fundamental stage in the process.
All pigments are mixed by hand. As the plain paper passes under each cylinder, the design evolves and literally comes alive, layer by layer until the finished colourway rolls through the final trough of pigment.
Protecting our planet whilst creating beautiful wallpapers and fabrics is a fundamental part of our business. We are proud to be supporting, investing, and staying in tune with British manufacturing. Juliet’s studio is just a few hours away so she is able to visit both wallpaper and fabric printers on a regular basis, to maintain a personal connection and understanding.
All our wallpapers are non-woven and FSC certified. We have full control of the journey that our products undertake, from initial paper sourcing from sustainable forests all the way through to production, handling and distribution to our end customer. Pigments are hand mixed and non-toxic and widely recycled and tinted for multiple jobs so there is very little waste. Our papers also meet international standards for indoor air quality and low emission levels. Our cardboard packaging can be recycled, and each roll is wrapped in a protective layer of cellophane which now meets the requirements for the LDPE recycling Stream.